Brand Manager at Coinbase

Coinbase is expanding and seeking a Brand Manager to contribute to key projects. This position is based in San Francisco, offering a collaborative in-person work environment.

About Coinbase

Coinbase is a cryptocurrency exchange platform that provides financial services for digital assets, including buying, selling, and storing cryptocurrency.

About the Role

As a Brand Manager at Coinbase, you will develop and execute multi-channel marketing campaigns across digital and traditional channels while contributing to the team's objectives and broader company goals.

Coinbase is based in San Francisco, and this role is expected to work from the office. This provides opportunities for face-to-face collaboration, mentorship, and team building. Specific work arrangements are discussed during the interview process.

About the Team

You will join a team of 8 professionals working on marketing projects. The team collaborates with cross-functional partners to deliver projects on time and maintain high standards of work.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns across digital and traditional channels
• Analyse campaign performance data and optimise for ROI and conversion
• Manage content strategy, creation, and distribution across owned and earned media
• Coordinate with creative teams, agencies, and external partners
• Conduct market research and competitive analysis to inform strategy
• Prepare and present performance reports to stakeholders

Requirements

• Degree in Marketing, Business, Communications, or related field
• Experience with marketing analytics tools (Google Analytics, HubSpot, or similar)
• Strong written and verbal communication skills
• Understanding of digital marketing channels (SEO, SEM, social, email)
• Experience managing campaigns with measurable targets and budgets
• Ability to work in cross-functional teams and manage multiple projects

What We Offer

• $73,286 – $89,566 per year


• Health and wellness benefits


• Retirement savings plans


• Paid time off and holiday schedule


• Learning and development opportunities


• Flexible working arrangements


• Employee wellness programs


• Team building activities

Benefits vary by location, employment type, and individual circumstances. Review the full job posting for complete details.

Career Growth

Coinbase supports professional growth through mentorship, learning budgets, and defined career paths. Team members are encouraged to develop new skills and take on increasing responsibility over time.

Location

This position is based in San Francisco. Candidates should be based in or willing to relocate to the specified location. Our office provides a collaborative environment with modern amenities.

How to Apply

If you are ready to make an impact at Coinbase, we encourage you to apply. Submit your application through the link below and a member of the recruitment team will be in touch. We review applications on a rolling basis and aim to respond within 5 business days.

Apply for this position

Frequently Asked Questions

Is the Brand Manager position at Coinbase remote?

This Brand Manager role at Coinbase is based on-site in San Francisco.

What is the salary range for this Brand Manager role?

The salary range for this position is USD 73,286 - 89,566 per year, depending on experience.

What qualifications are needed for this role?

Coinbase is looking for candidates with relevant experience and skills matching the requirements listed above. Entry-level and experienced candidates are both encouraged to apply where indicated.